Coursework 1 Weighting
40%
Submission Deadline 13:00, Tuesday 1 October 2013
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Module Co-ordinator:
Heather Robinson (Program Leader)
robinson@bhms.ch
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Assessment:
Research Proposal
Word Length: 2,000 words
Coursework should be submitted to Ms
Robinson’s office OR via reception using the green RGU coursework cover sheets.
1.
Coursework Description
You are required to
write a research proposal which should cover all the following features:
1. Topic
Select a hotel or tourism management topic which
is of interest to you.
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Some examples of general topics are:
Maintaining organizational culture
Front Office staff social skills
Employee job satisfaction
Service and customer satisfaction
Destination image of a tourist location
Customer Relationship Management and customer
loyalty
Effective training for service staff
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2. Research
Question
Focus your chosen topic into a question, that you plan
to answer through your research.
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For
example:
Do
Or
Which are the most important social skills for
Front Office staff in a chosen 5* Hotel where the customers are mainly
corporate customers?
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3.
Academic
Literature
List at least 6 recent journal articles (no
older than 2000) that relate to current research in the area of your
question. Reference these articles correctly according to the school Harvard
system of referencing.
4. Rationale
Explain
the reasons for researching this question by relating it to relevant theory, practices
and research in your listed journal articles. The rationale should explain how
these sources have shaped the underlying ideas and provide justification for
your research question.
5. Research Aim and Objectives
This
should be developed from your original question in part 2:
(i) a
statement of your overall aim
(ii)
a statement of the smaller objectives
for this research (3 - 5 are around the usual number of objectives).
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For example:
This
research aims to identify whether
The
specific objectives of the research are:
§ To
examine the benefits and costs of
§ To
explore the links between
§ To
identify customer responses to
§ To
propose recommendations to the Palace Hotel on the use of
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6. Methodology.
Give
a detailed description of the primary research you propose to carry out in
order to answer your research objectives. It should include:
a)
Identification of the research approach and
strategy you have selected
b)
Identification and justification of the method/s
you propose to use to collect your primary data.
c) Explicit details of how you propose to
identify and select a representative sample for this primary research.
c)
Explicit details of how you will
carry out the primary data collection.
7. Draft Questions
Based on your methodology above, develop draft questions you would use
in your primary data collection (surveys, interviews, focus groups). These
questions may be biographical questions and questions to answer your research
objective (multiple choice, Likert scale, open questions etc).
You may use questions from previous research if you think they fit your
research (make sure you explain this and give a reference!)
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For example:
Age: q 18-25 yrs q 26-35 yrs q 36-45 yrs q 46-55 yrs q 56-65 yrs q 66+ yrs
Using the following scale, rate the following statements by placing a
X in the appropriate box
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8. Action
Plan & Resource Requirements.
Propose a realistic work schedule which
identifies every step of the research and writing process and the
expected timescales. This could be presented in the form of a Gantt chart.
Identify and discuss
essential and likely resource requirements e.g. visits to information services,
interviews, computer facilities, permissions…It is essential you identify any
organisation/s from whom you will need permission to carry out your research.
3. Assessment Criteria
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Topic, question, aim & objectives 15%
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Academic literature & referencing 15%
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Rationale 25%
§
Methodology & draft questions 35%
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Action plan & resource requirements 10%
See marking
grid at end of this brief
4. Submission Requirements
1st Submission: 13:00, Tuesday 1 October 2013
You are required to submit
the work in the order presented in the section ‘Coursework description’
Resubmission: 13:00,
Tuesday 8 April 2014
PLAGIARISM
“Plagiarism is the practice of
presenting thoughts, writings or other output of another or others as original,
without acknowledgement of their source(s). All material used to support a
piece of work, whether a printed publication or from electronic media, should
be appropriately identified and referenced and should not normally be copied
directly unless as an acknowledged quote. Text translated into the words of the
individual student should in all cases acknowledge the source.” For further information please see
Before submitting the work, you should check through it
to ensure that:
·
all material that has been identified as originally from
a previously published source has been properly attributed by the inclusion of
an appropriate reference in the text;
·
direct quotations are marked as such (using “quotation
marks” at the beginning and end of the selected text), and
·
all citations have been included in the list of
references.
NOTE
The penalty
for late submission of a piece of coursework is that the
coursework is failed. A fail will also be given for any accounts of
plagiarism found in the coursework.
There is also a penalty for deviating substantially from the word length
or for poor spelling and grammar (deduction
of up to 1 grade point from final grade for poor spelling and grammar and
deduction of 1 grade point for deviations in excess of +/- 10% of the specified
word count). You must include a
statement on the front cover of your work that gives the word count.
If you, for genuine reasons, are
unable to meet the hand in date, please note the following procedures:
1.
Contact
Ms Robinson in advance of coursework deadline
2.
Apply
in writing for an extension of the coursework deadline using the Extenuating Circumstances Form.
NO extensions will be granted without such an application
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