Detailed instructions for group
presentations for CW1
TIME
MANAGEMENT:
- 30 minutes time will be granted to each team for group presentation.
- 5-10 minutes time will be granted after each group presentation for
questions and answers. (students/teacher interact after each group
presentation; feedback is given to each
person and comments about group performance will be given)
- On Thursday, 28 of November 2013, handouts and slides from group
presentations should be emailed to the teacher.
SLIDES:
- The group presentation must consist of 20-25 slides.
a) Front Page: 1 slide
b) Introduction: 5-7 slides
c) Main Body: 11-13 slides
d) Conclusions and Recommendations: 2-3 slides
e) References: 1 slide
- Overload of text on slides should be measured.
- Use a light color for background and dark color for text.
- Use keywords and phrases instead of entire sentences.
- Use figures, pictures, tables, lists or models.
- Use a large font.
- Must contain references.
- Slides should be printed out in a handout format to allow teacher write
comments.
- Print out 3 slides per page.
- Slides must be delivered printed out only to the teacher and not to
classmates.
HANDOUTS:
- Handout: Two-Three A4 pages containing a summary of the group
presentation to be exposed.
a) Easy to follow
b) Short bullet point format
c) Presentation should follow the same order
d) Subtitles make it easier to read
e) Put key words in bold type
f) Make sure that all the important points of your presentation are on the
handout
g) Don’t include too much information
h) Must contain references
- Each group will deliver its handouts to the
teacher as well to all classmates so they can follow up what will be presented.
TEAMS:
- Each team will be composed of 4 persons.
- Each person has the opportunity to choose a partner with whom to work
with, the other two team members will be chosen by the teacher.
- Speaking time should be divided equally.
- As soon as the teams are defined, a written report must be emailed weekly
to the teacher detailing which activities each team member developed. This
document should be signed by all team members and copied in the email to all
group members.
Presentation and
professionalism will be graded individually (20%)
Each group is to give
a presentation on their chosen organization to include:
I.
An
introduction including: (20%)
·
Background of the organization: What kind of
organization is the focus organization? (Area of hospitality, geographical
location, strategic purpose incl. mission and vision fits well in here). Is
“your” organization a part of a larger corporation, if yes: what kind of corporation
(size, locations of its subsidiaries etc.)
·
Cultural Analysis: (brief)
o Values
(vision and mission)
o Beliefs
o Behaviors
(control systems, rewards to employees, monitoring, training)
o Paradigm
·
Historical
Analysis: (brief)
o Anchor Points such as year of
origin, when your organization came into being. Special characteristics of your
organization (brief). Refer to their cultural background (brief)
o Governance Chain
(Organisational Map)
o Strategic Purpose (corporate
social responsibility: environment/society)
·
Aim
and objectives of the report:
“The
aim is to analyze the various approaches to strategic planning and activities
of [your hospitality unit].”
“This
aim will be realized through the fulfillment of the following X objectives:
To examine the
organizational environment using…,
To evaluate the
strategic capacity of the organization by using....
To…”
II.
Evidence of knowledge and
understanding – A main body including: (50%)
·
PESTEL
environmental analysis and building scenarios based on key drivers for change
(environmental positioning). (15%)
o This definitely includes a
PESTEL figure/table (brief, in bullet points), the Key drivers – choice of key
drivers need to be carefully discussed and justified, key drivers need to be
explained inside the text, a figure for the Scenario. Each concept needs to
be introduced and explained/defined!
·
Examination
of industry attractiveness (Porter’s Five Forces) of the industry in which the organization
finds itself (environmental positioning).(15%)
o The concept, including its
parts (“the forces”), needs to be introduced and explained/defined!
o Remember to draw a conclusion
when you have discussed each force: Is the power of buyers high/moderate/low –
the conclusion of course needs to be logical in relation to the discussion and
contain some justification.
·
Identification
of the organization’s strategic capabilities and competitive advantage
including a SWOT →TOWS analysis. (20%)
o Start by identifying the
organizations resources and competences. Thereafter divide them into:
|
|
Resources
|
Competences
|
|
Threshold capabilities
|
Threshold
resources
|
Threshold
competences
|
|
Distinctive capabilities
|
Distinctive/unique
resources
|
Distinctive/Core
competences
|
o Based on the organizations
capabilities, what is its competitive advantage(s)?
o Go on to make a SWOT analysis:
research the Strengths, Weaknesses, Opportunities and Threats (remember that
this is the tool to connect environmental analysis (O & T) with the analysis
of strategic capabilities (S & W).
o When you have completed the
SWOT go on and discuss how to further develop the strategic capabilities of the
organization in accordance with the environmental threats and opportunities;
look at how the various factors can be used to take advantage of strengths and
opportunities and overcome weaknesses and threats (i.e. the TOWS).
III.
Conclusions
and recommendations: (10%)
·
Return to the theme or themes (the objectives) in the
introduction. Make
sure to relate back to research aim and objectives!
o Synthesize,
don't summarize: Include a brief summary of the presentation’s main points, but
don't simply repeat things that were in your project. Instead, show your
audience how the points you exposed and the support and examples you used fit
together.
o So
what? What is the meaning of your findings?
o Propose
a course of action, a solution to an issue, or questions for further study.
o How
the organization is competing and present two strategic options for the
organization (new customer segments, new businesses, new products and services,
new sales channels, changes in the value chain, new geographic segments)
o Point
to broader implications.
Each group member
must contribute equally in the presentation of material.
In addition to an oral account of the organization and
its strategic position, slides and handouts are to be prepared by the group and
handed to the module coordinator before the presentation. The slides and handouts must contain information about all
references used.
Students must carry out ADDITIONAL secondary research into the brand(s)
of the organization in their chosen case study and the larger industry sector
within which this organization is found. Securing the Annual Reports andother relevant
information on the chosen company is essential. In addition, at least 5
contemporary andrelevant (either in relation to the case or the theories and
concepts applied to the case) academic articles are required.
