Crisis Management
For many, the term crisis management
may bring to mind examples of disastrous situations brought about by
organizational wrongdoing or situations in which the aftermath was handled so
poorly that the mishandling resulted in the downfall of the organization.
Such events certainly receive ample
coverage in the media. However, Professor Ken Brumfield (2012) offers two
examples that provide a stark contrast to this prevailing image. He details two
instances in which skillful planning and execution during a crisis resulted in
the saving of lives. He tells how investment firm Morgan Stanley was able to
successfully evacuate all but 6 of its 2,500 employees safely from the World
Trade Center on September 11th, before the second plane collided with the
towers. He also explains how, through its flexible leadership and quick
response, the U.S. Coast Guard was able to rescue 1,200 people following
Hurricane Katrina, while organizations around them floundered. These striking
tales provide the impetus for reexamining the definition of crisis management, its
relationship to business, and how effective crisis management can yield
positive results.
To prepare: Locate a scholarly
peer-reviewed article related to your specialization and consider personal
organizational crises in which you have been involved or by which you have been
impacted. Your personal experience with organizational crisis can be as small
as missing a deadline or as significant as handling a natural disaster
response.
POST----a properly APA-cited
definition of crisis management (with a reference in APA style), an explanation
of how crisis management relates to business, and a 1-paragraph summary of your
personal experience with organizational crises. Include an explanation of how
your personal experience with crises contributed to your definition of crisis
management. Also, write a 1-paragraph summary of your article and an
explanation of the article’s contribution to the study of crisis management in
business. Finally, make a recommendation for how a company might avoid negative
impact from a crisis based upon your article and your experience.
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