Sporting Goods store

"Introductory letter
This introduces your business plan to the reader. It explains why you’re writing the plan and highlights the major features. Give the name of your business in this letter."
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"Summary statement/Executive Summary"

Your business plan should start off with a brief summary of your proposed venture. It must grab and hold the attention of the reader and should run no longer than three double-spaced pages. The following elements should be covered:
• A description of the business. To be included here is whether yours is a service, retail, wholesale or manufacturing business. Keep it short, because you’ll be given more information later.
• The amount of money you’ll need to operate your business and how you plan to use it. Again, at the summary stage, this information needn’t be lengthy. You’ll go into greater detail throughout the body of the plan.
• The amount you and your partners have invested to date. Explain briefly how the money has been spent.
• Information on what security you have to support loan financing. Here you might list such items as property, stock or other assets you won which could be used as collateral.
• An assessment of your projected earnings from the business. This is simply a short summary of your anticipated earnings, based on the information derived from the various financial statements discussed in chapter seven. If you won’t be drawing a salary immediately from your business, explain briefly how you will cope until you can.

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