Final Project - Case Study Helpful Guidance for your Final Project Planning for Growth: Kelly’s Sandwich Shop Class, Below is an outline that may be helpful to you to use for organizing your Final Project. Excellent papers have been written using this outline and completed within four pages of double spaced type excluding the Title Page and Reference Page. Outline Title Page Background Growth Strategy Business Form Financial Assistance Organizational Structure and Staffing Needs Customers and Promotion / Marketing Ethical Issues and Social Responsibility Summary References
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Thank you Prof. Guss
Final Project: (Week 8)
In this paper, students will analyze and discuss small business growth in terms of growth strategy, business forms, short and medium term goals, financing assistance, organizational structure and staffing needs, customers and promotion, and ethics and social responsibility. Students are expected to apply business and management concepts learned in our course.
By completing this assignment, students will meet the outcome(s):
identify the critical business functions and how they interact in order to position the organization to be effective in the current business environment;
explain the importance of the integration of individuals and systems to organizational effectiveness;
describe the ethical and social responsibilities that confront a business.
Required Elements of the Final Project:
Read critically and analyze the case below, Planning for Growth;
Review the project description listed above and review the final project grading rubric, which you will find in the Syllabus and under the Course Content area of our classroom;
In your paper, answer the following questions:
What steps should Kelly take to organize and prioritize her business growth strategy?
What business form might make sense, given her expansion plans, and why?
Focusing primarily on Kelly’s short-term goals, what kind of financial assistance might be available to Kelly? Which options would you recommend, and why?
How might Kelly’s staffing needs change? What kind of organizational structure do you think Kelly’s expanded business should have, and what is the best way for her to organize, orient, and train her restaurant staff (e.g., functional categories, units, teams, flat or vertical hierarchy) to meet the needs of her new business?
How should Kelly deal with her current customers in regard to the change? What kind of promotion should she consider in attracting customers to her new location?
What are the ethical issues and potential social responsibilities highlighted by this change? (Consider customers, employees, the current and new communities, and other stakeholders.) How might these issues be dealt with most appropriately?
Required Formatting of Paper:
This report should be double spaced, 12-point font, and four to five pages in length excluding the title page and reference page;
Format in Microsoft Word or Rich Text Format;
Title page;
This paper is to be written in the third person. There should be no words in the paper such as “I and we;”
Follow this format for your paper (based on elements detailed above)
Title page
Introduction
Body, in paragraph from. Use the following section headings:
o Growth Strategy
o Business Form
o Financial Assistance
o Organizational Structure and Staffing Needs
o Customers and Promotion
o Ethical Issues and Social Responsibility
Summary paragraph
Reference page formatted according to APA requirements. Include at least three
In-text citations from your textbook, use in-text citations if you cite additional source from the Internet or the library. You are expected to paraphrase and not use direct quotes.
Submit the paper in your Assignment Folder.
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Grading Rubric for Final Paper
Failure Substandard Good Superior Outstanding 4 5 7 8.5 10 Creative thought/Critical thinking
shows no original thought; all secondhand ideas
demonstrates very little creative thought or insight; consists mostly of secondhand ideas
shows minimally acceptable originality, insight, and/or problem-solving skill
shows some originality, insight, and/or problem-solving skill
demonstrates a high degree of originality, insight, and/or problem-solving skill problem solving/self-assessment 4 6 7 8 9 Application of concepts/development and support
Meaningful attempt to explain or support ideas does not exist.
Explanations and support of ideas is inadequate or ineffective.
Inconsistency in developing and supporting ideas.
Developed and supported key points.
Thorough and insightful exploration, explanations that support each idea. 0 2 2.3 2.6 3 Attention to instructions
Did not demonstrate understanding of assignment requirements.
Failed to show a firm understanding of requirements. Missed two key elements or several minor aspects of assignment.
Demonstrated some understanding of requirements. Missed a key element or two minor aspects of assignment.
Demonstrated understanding of requirements. Missed one minor aspect of assignment.
Demonstrated full understanding of requirements. Responded to each aspect of assignment.
0 2 2.3 2.6 3
Clarity, including grammar
Largely incomprehensible writing/Poorly written in terms of mechanics and structure.
unclear and difficult to understand; frequent spelling and grammar issues
wordy; some points require rereading to understand fully; more than an occasional spelling and/or grammar issues
most ideas are presented clearly, but has occasional spelling and/or grammar issues
Writing is clear and easy to follow. Grammar and spelling are all correct. Formatting gives a professional look and adds to readability. 0 0.5 0.75 0.85 1 Adherence to APA style (APA 6th)
no attempt at APA style
more than six APA style errors
more than four to six APA style errors
no more than three APA style errors
no APA style errors
Case Study: Planning for Growth
Kelly’s Sandwich Stop is one of the best-known and most loved sandwich concessions in town. In business for about five years, she sells sandwiches and other lunch items made from locally produced food from her mobile food trailer. Kelly’s passion and talent for creating reliably fresh, tasty lunch fare popular among a business clientele (largely employees and shoppers) has made her small enterprise a booming success.
In the last year, Kelly added a bicycle-towed concession that travels to different strategic locations in town, selling her popular sandwiches to customers who work beyond walking distance of Kelly’s Sandwich Stop. She now has a total of four employees, all part-time, working both concessions. Because she caters to urban customers, her concessions operate on week days from 10 am to 2 pm. To promote word-of-mouth advertising, Kelly uses Facebook to publish her daily menus and the locations of the bicycle concession.
As a sole proprietor, Kelly has been pleased with her lunch business success. Now it’s time to get serious about the future of her business. In the short and medium term, she wants to see it grow into a potentially more lucrative enterprise, implementing a greater variety of food products and services, and increasing her competitive edge in the region. Ever the ardent entrepreneur, Kelly’s long-term dream is to develop her creative, health-conscious culinary skills and services into a wider clientele outside the region.
An opportunity has arisen to lease restaurant space about 10 miles away from her trailer concession location, close to a mall and the suburbs and nearer to her local food producers. Kelly has jumped at the chance. While she has hired professional business consultants to help her set
up the space, design the menu, and implement the opening of the restaurant, she must also consider the short- and long-term financial, HR, and management needs of such an expansion. Kelly is particularly sensitive to her relationship to her customers, employees, and the community.
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