updatedessay: * How does the “standardized versus localized” debate apply to advertising? * What is the relevance of sponsorship in global marketing strategy? Analyse a win-win example of sponsorship strategy * What role does direct marketing have in a global company's promotion mix?

Sunday, 24 November 2013

* How does the “standardized versus localized” debate apply to advertising? * What is the relevance of sponsorship in global marketing strategy? Analyse a win-win example of sponsorship strategy * What role does direct marketing have in a global company's promotion mix?

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