BS 3159: HOSPITALITY
RETAIL MANAGEMENT
Assignment
1
Report: 40% (1,200 – 1,500 Words)
Deadline:
Tuesday October 20, 2013, 13:00
Assessment Plan
Learning Outcomes Assessed
1. Assess effects of human diversity on the management
and delivery of various hospitality services
4. Investigate and critically appraise the management
of a particular hospitality retail outlet in relationship to customary best
practices of retail management.
5. Appraise the management of a particular licensed
retail outlet.
Journal Article Outcomes
1.
To critically evaluate the key managerial aspects of a
hospitality business in relation to a selected topic covered within the
Hospitality Retail Management course.
2.
To develop skills and knowledge in relation to
critical reflection, writing skills, research methods, undertaking and
execution of a task and time management.
3.
To present the final paper in the form of a journal
article.
Coursework Brief
In pairs, assume you are a professional team of
journalists. The editor of the e-journal
“International
Journal of Hospitality & Tourism Administration” has asked you to write an
article for their next volume 2014. Students
will be allocated a Hospitality Business, and will be free to choose their
project topic.
General Description
The Module Co-ordinator will
assign one of the following Hospitality Business to the group:
1. IHG
2. Marriott International
3. Best Western
4. Rezidor Hotel Group
5. Hyatt Hotels
6. Choice Hotels International
7. Hilton Worldwide
8. Accor
9. Home Inns
10. Starwood Hotels
11. Wyndham Hotel Group
12. Taj Hotels
13. Motel One
14. Travelodge
15. Raffles
International Hotels And Resorts
16. Kempinski Hotels
17. Occidental Hotels
and Resorts
18. Swissotel Hotels and
Resorts
19. Ramada Worldwide
20. Barceló Group
21. Morgans Hotel Group
22. Danubius Hotels Group
23. Mandarin
Oriental Hotel Group
Students select one of the following topicsand
cover it as general or specific as necessary to write an interesting and
relevant article.
1.
Service Quality Management: a) Rating, b) Awards, c) Systems and c) procedures used by the hospitality retail
business to assure customer satisfaction and business success.
Write a 1,200 to 1,500 word journal article.Students should get to know the brand and proceed to make specific
research in the different sources (books, magazines, websites, and when
possible - unit visits, surveys, interviews, etc.). As a result of all previous tasks, students
write a journal article which has to be presented with all elements described
underneath.
Contents:
The article should include:
1. Abstract
a. Motivation
or focus
b. Problem
statement
c. Research
methods
d. Results
e. Conclusions
2. Headline
Meaningful and descriptive communicating the intention
of the article, its findings or a question that traps reader’s attention.
3.
Lead
Highlighting the most
significant facts / information included in the article.
4.
Introduction
a.
Topic / Business
introduction
b.
Background (motivation or
problem)
c.
Thesis Statement (the road map for the paper, presents your argument
to the reader)
5. Body
Each paragraph should
include:
a. a topic sentence;
b.
at
least two facts / examples / statistics;
c.
at least one commentary / insight /analysis.
6. Conclusions
It is the synthesis paragraph. It refers to main topic and thesis statement
included in the introductory part.
7. Tables,
Figures and Illustrations
With appropriate
referencing, relevant and original.
8. References.
According to Harvard
Referencing System.
Submission Requirements
You are required to submit the work in the order
presented in section “Contents”.
There are three ways in which students must
submit their article. In pairs:
a.
ALL STUDENTS USE TURNITIN before submission. Articles not proved to be original will not
be graded.
b.
Submit a Hard copy at reception by Tuesday October 29, 2013, 13:00. This paper should have the RGU’s standards for submitting an academic
project.
- Upload
in campus moodle an electronic copy in .pdf format on submission date before 14:00.
Resit
Requirement: Semester
1, 2014
You are
required to complete the same stages of the report and write up the report as
stated above with another topic and another hospitality business assigned by
the Module Co-ordinator.
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NOTE: The
penalty for late submission of a piece of coursework is that the coursework
is failed. A fail will also be given
for any accounts of plagiarism found in the coursework. There is also a penalty for deviating
substantially from the word length (deduction
of 10% from final mark for deviations in excess of +/- 10% of the specified
word count). You must include a statement on the front cover of your work
that gives the word count. A disc copy of your work should be available on
request, to enable the marker to verify the word count, and account for any
acts of plagiarism. If you, for
genuine reasons, are unable to meet the hand in date, please complete an
absence form, and seek verification from Academic Dean.
If you, for genuine reasons, are unable to meet the
hand in date, please note the following procedures:
Undergraduate Students – contact Mrs Heather
Robinson in advance of coursework deadline and in writing apply for an
extension of the coursework.
Plagiarism
“Plagiarism
is the practice of presenting thoughts, writings or other output of another
or others as original, without acknowledgement of their source(s). All
material used to support a piece of work, whether a printed publication or
from electronic media, should be appropriately identified and referenced and
should not normally be copied directly unless as an acknowledged quote. Text
translated into the words of the individual student should in all cases
acknowledge the source.” For further
information please see
Before
submitting the work, you should check through it to ensure that:
• all material that has been identified as
originally from a previously published source has been properly attributed by
the inclusion of an appropriate reference in the text;
• direct quotations are marked as such (using
“quotation marks” at the beginning and end of the selected text), and
• a citation has been included in the list of
references
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